MediaMedia
2009-10-15
ONTARIO SKI FACILITY LAUNCHES NEW NAME AFTER 73 YEARS
Beginning this season, Ontario’s Oshawa Ski Club will now operate simply as BRIMACOMBE, along with new branding to better reflect the quality ski and snowboard experience the facility provides. First Frost at the Brim, the official launch party and grand re-opening, will take place Sunday, Nov. 8 from 10 a.m. to 2 p.m. at the facility. The general public is welcome.
The new name and branding was developed through extensive research, including online surveys, telephone interviews and names submissions from members and visitors. Over 1,000 participants took part in the process. The facility’s new name is a tribute to a geographical reference from the early 1900’s when local residents referred to the area as “Brimacombe’s Hill.”
“Our club has a rich history,” says Mark Rutherford, General Manager, “but the name Oshawa Ski Club has many limitations. We have one of the biggest p
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For further information:
Teresa McKenna
905.983.7669 ext. 286
